使命
Context
Within the HQ Lacoste Client & Data team, the Customer Analytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.
The Customer Analytics Team works transversally with following teams:
- The other Client & Data Teams (Community Strategy team, Customer Engagement Project team)
- The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
- The business teams in the markets (Marketing Directors & CRM Managers)
- The IT teams
Reporting directly to the Head of Customer Analytics, we are hiring a Customer Data Junior Analyst, for whom the principal mission is to:
Develop Customer Knowldege and make it a lever of Business growth through
- Providing relevant kpis for the deployment and/or reshaping of our loyalty programs
- Advising on the best customers segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customers extracts
- Measuring the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
- Creating and/or Designing relevant reports to enable the different teams (HQ & Markets) to track their performance
- Carrying out Adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc…) to get a deeper understanding of their customers
简介
Educational Background : Equivalent of Master (Bac +5) in Statistics / Data Science
Working Experience : a first experience (1-2 years) as a data analyst preferably in Marketing / Retail environment
Skills :
- Solid analytical / statistical knowledge
- Experience working with large databases
- Coding expertise (SQL / Python / R)
- Strong knowledge of Dataiku
- Familiar with using data visualization tools (such as Qlik Sense)
- Fluent in English
- Curious , Rigorous and Team spirit oriented
机会平等
在Lacoste我们致力于实现机会平等.
秉承时尚运动的独特理念，机会平等推动者我们不断前进，我们的招聘也遵循这一承诺，注重技能，欢迎各类人才。
我们致力于营造一个多元、包容的环境，让优雅超越风尚，让我们每个人都有机会发挥自己的最大潜能。