Context

Within the HQ Lacoste Client & Data team, the Customer Analytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.

The Customer Analytics Team works transversally with following teams:

• The other Client & Data Teams (Community Strategy team, Customer Engagement Project team)
• The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
• The business teams in the markets (Marketing Directors & CRM Managers)
• The IT teams

Reporting directly to the Head of Customer Analytics, we are hiring a Customer Data Junior Analyst, for whom the principal mission is to:  

Develop Customer Knowldege and make it a lever of Business growth through

• Providing relevant kpis for the deployment and/or reshaping of our loyalty programs
• Advising on the best customers segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customers extracts
• Measuring the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
• Creating and/or Designing relevant reports to enable the different teams (HQ & Markets) to track their performance
• Carrying out Adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc…) to get a deeper understanding of their customers

      Educational Background : Equivalent of Master (Bac +5) in Statistics / Data Science

      Working Experience : a first experience (1-2 years) as a data analyst preferably in Marketing / Retail environment

      Skills :

• Solid analytical / statistical knowledge
• Experience working with large databases
• Coding expertise (SQL / Python / R)
• Strong knowledge of Dataiku
• Familiar with using data visualization tools (such as Qlik Sense)
• Fluent in English
• Curious , Rigorous and Team spirit oriented

Lacoste는 평등한 기회를 실현하기 위해 최선을 다합니다. Fashion-sport에 대한 라코스테의 고유한 비전을 계승한 평등한 기회는 Lacoste의 발전을 이끌며, Lacoste의 채용 방식은 업무능력에 초점을 맞추고 모든 유형의 인재를 포용함으로써 이러한 약속을 따릅니다. 우리는 스타일을 넘어 우아함을 추구하고 각자의 잠재력을 최대한 발휘할 수 있는 기회가 주어지는 다양하고 포용적인 환경을 조성하기 위해 노력합니다.