Context

Within the HQ Lacoste Client & Data team, the Customer Analytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.

The Customer Analytics Team works transversally with following teams:

• The other Client & Data Teams (Community Strategy team, Customer Engagement Project team)
• The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
• The business teams in the markets (Marketing Directors & CRM Managers)
• The IT teams

Reporting directly to the Head of Customer Analytics, we are hiring a Customer Data Junior Analyst, for whom the principal mission is to:  

Develop Customer Knowldege and make it a lever of Business growth through

• Providing relevant kpis for the deployment and/or reshaping of our loyalty programs
• Advising on the best customers segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customers extracts
• Measuring the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
• Creating and/or Designing relevant reports to enable the different teams (HQ & Markets) to track their performance
• Carrying out Adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc…) to get a deeper understanding of their customers

      Educational Background : Equivalent of Master (Bac +5) in Statistics / Data Science

      Working Experience : a first experience (1-2 years) as a data analyst preferably in Marketing / Retail environment

      Skills :

• Solid analytical / statistical knowledge
• Experience working with large databases
• Coding expertise (SQL / Python / R)
• Strong knowledge of Dataiku
• Familiar with using data visualization tools (such as Qlik Sense)
• Fluent in English
• Curious , Rigorous and Team spirit oriented

Bei Lacoste setzen wir uns dafür ein, Chancengleichheit zu verwirklichen. Ausgehend von unserer einzigartigen Vision von Mode und Sport treibt uns die Chancengleichheit voran und unsere Rekrutierungsmethoden folgen diesem Commitment, indem sie sich auf Fähigkeiten konzentrieren und alle Arten von Talenten berücksichtigen. Wir verpflichten uns, ein vielfältiges und integratives Umfeld zu fördern, in dem Eleganz über Stil hinausgeht und in dem jeder von uns die Chance erhält, sein größtes Potenziel zu entfalten.