LACOSTE Corporate

Customer Data Junior Analyst (M/F)

Customer Data Junior Analyst (M/F)

  • 無期限契約
  • フルタイム
  • 少なくとも2年の経験
  • 修士号、政治学院、大学付設職業教育機関、バカロレア＋4年
  • Marketing & Communication

職務

Context

Within the HQ Lacoste Client & Data team, the Customer Analytics team ensures that all the strategic and tactical decisions are driven by relevant Customer Insights.

The Customer Analytics Team works transversally with following teams:

  • The other Client & Data Teams (Community Strategy team, Customer Engagement Project team)
  • The other business teams (Campaign Management Team, Digital Flagship, Retail, etc)
  • The business teams in the markets (Marketing Directors & CRM Managers)
  • The IT teams

Reporting directly to the Head of Customer Analytics, we are hiring a Customer Data Junior Analyst, for whom the principal mission is to:  

Develop Customer Knowldege and make it a lever of Business growth through

  • Providing relevant kpis for the deployment and/or reshaping of our loyalty programs
  • Advising on the best customers segments to animate and relevant offers and activations to set up through the analysis of customer behaviours and customers extracts
  • Measuring the success of our loyalty programs and all the customer activations carried out by the markets (~15 markets)
  • Creating and/or Designing relevant reports to enable the different teams (HQ & Markets) to track their performance
  • Carrying out Adhoc analysis to help markets and HQ teams (Brand Experience, Digital Flagship, Products etc…) to get a deeper understanding of their customers

プロフィール

      Educational Background : Equivalent of Master (Bac +5) in Statistics / Data Science

      Working Experience : a first experience (1-2 years) as a data analyst preferably in Marketing / Retail environment

      Skills :

  • Solid analytical / statistical knowledge
  • Experience working with large databases
  • Coding expertise (SQL / Python / R)
  • Strong knowledge of Dataiku
  • Familiar with using data visualization tools (such as Qlik Sense)
  • Fluent in English
  • Curious , Rigorous and Team spirit oriented

機会均等

ラコステでは、機会均等を実現することに力を注いでいます。 ファッションとスポーツというユニークなビジョンから受け継がれた機会均等は、私たちを前進させ、私たちの採用方法は、スキルに焦点を当て、あらゆるタイプの才能を受け入れることで、この方針を実現します。 私たちは、エレガンスがスタイルを超え、一人ひとりが最大の可能性を発揮するチャンスを与えられるような、多様で包括的な環境を育むことを約束します。