使命
The Marketing & Business Development Manager plays a pivotal role in driving the global growth of Lacoste's Underwear, Loungewear and Socks categories. Acting as a strategic business partner to the global VP, this role shapes and executes the global marketing strategy and commercial animation to accelerate growth across regions and channels. The role sits within a dedicated business unit with end-to-end ownership of the categories, from product development to commercial execution, offering a unique intrapreneurial environment with direct impact on business performance.
Key Responsibilities
Strategy, Business Development & Commercial Performance
- Support the definition and execution of the global category strategy and annual business plans to deliver sustainable growth.
- Monitor category performance across markets, channels and key accounts, translating insights into strategic recommendations and action plans.
- Prepare COMEX business reviews, providing performance analysis, key category updates & points of arbitration.
- Drive commercial performance through targeted business development initiatives and commercial animation.
- Lead cross-functional strategic projects and business turnaround initiatives.
- Identify new business opportunities, market trends and whitespace opportunities to accelerate category growth.
Marketing Activation & Go-to-Market
- Lead the development and execution of global go-to-market strategies across Underwear, Loungewear and Socks.
- Develop compelling trade stories and category selling narratives to support customer presentations, commercial activation and retailer engagement.
- Lead global ambassador campaigns from briefing through execution, coordinating creative development, content production and asset deployment.
- Secure best in class campaign execution across commercial touchpoints
Trade Marketing, Wholesale & Retail Development
- Develop strategic trade marketing plans with key wholesale, retail and e-commerce partners.
- Build customer-specific activation plans that strengthen category visibility and accelerate category growth.
- Create impactful trade tools and commercial materials that support sell-in and sell-through.
- Drive best-in-class point-of-sale execution through visual merchandising guidelines, fixturing solutions and in-store activations.
- Support the development of retail experience, pop-ups and consumer engagement initiatives.
Packaging Development
- Lead the global packaging strategy and development for Underwear, Loungewear and Socks.
- Manage suppliers, agencies and internal stakeholders throughout the development lifecycle.
- Oversee artwork creation, validation and implementation, ensuring quality, efficiency and compliance across international markets.
- Oversee the successful development and deployment of more than 3 million packs annually.
简介
Profile & Success Factors
- Bachelor's or master’s degree in Business, Marketing or a related field.
- 10+ years' experience in marketing, category management, business development or commercial roles within fashion, FMCG or Cosmetics.
- Strong strategic and commercial mindset with excellent analytical skills.
- Proven track record of leading complex cross-functional initiatives and influencing senior stakeholders.
- Demonstrated people management experience with the ability to coach, develop and inspire team members.
- Strong project management skills with the ability to manage multiple priorities and deliver results in a fast-paced environment.
- Excellent communication, storytelling and presentation skills, with the ability to translate insights into compelling commercial narratives.
- Fluent in English.