The Marketing & Business Development Manager plays a pivotal role in driving the global growth of Lacoste's Underwear, Loungewear and Socks categories. Acting as a strategic business partner to the global VP, this role shapes and executes the global marketing strategy and commercial animation to accelerate growth across regions and channels. The role sits within a dedicated business unit with end-to-end ownership of the categories, from product development to commercial execution, offering a unique intrapreneurial environment with direct impact on business performance.

Key Responsibilities

Strategy, Business Development & Commercial Performance

• Support the definition and execution of the global category strategy and annual business plans to deliver sustainable growth.
• Monitor category performance across markets, channels and key accounts, translating insights into strategic recommendations and action plans.
• Prepare COMEX business reviews, providing performance analysis, key category updates & points of arbitration.
• Drive commercial performance through targeted business development initiatives and commercial animation.
• Lead cross-functional strategic projects and business turnaround initiatives.
• Identify new business opportunities, market trends and whitespace opportunities to accelerate category growth.

Marketing Activation & Go-to-Market

• Lead the development and execution of global go-to-market strategies across Underwear, Loungewear and Socks.
• Develop compelling trade stories and category selling narratives to support customer presentations, commercial activation and retailer engagement.
• Lead global ambassador campaigns from briefing through execution, coordinating creative development, content production and asset deployment.
• Secure best in class campaign execution across commercial touchpoints

Trade Marketing, Wholesale & Retail Development

• Develop strategic trade marketing plans with key wholesale, retail and e-commerce partners.
• Build customer-specific activation plans that strengthen category visibility and accelerate category growth.
• Create impactful trade tools and commercial materials that support sell-in and sell-through.
• Drive best-in-class point-of-sale execution through visual merchandising guidelines, fixturing solutions and in-store activations.
• Support the development of retail experience, pop-ups and consumer engagement initiatives.

Packaging Development

• Lead the global packaging strategy and development for Underwear, Loungewear and Socks.
• Manage suppliers, agencies and internal stakeholders throughout the development lifecycle.
• Oversee artwork creation, validation and implementation, ensuring quality, efficiency and compliance across international markets.
• Oversee the successful development and deployment of more than 3 million packs annually.

Profile & Success Factors

• Bachelor's or master’s degree in Business, Marketing or a related field.
• 10+ years' experience in marketing, category management, business development or commercial roles within fashion, FMCG or Cosmetics.
• Strong strategic and commercial mindset with excellent analytical skills.
• Proven track record of leading complex cross-functional initiatives and influencing senior stakeholders.
• Demonstrated people management experience with the ability to coach, develop and inspire team members.
• Strong project management skills with the ability to manage multiple priorities and deliver results in a fast-paced environment.
• Excellent communication, storytelling and presentation skills, with the ability to translate insights into compelling commercial narratives.
• Fluent in English.