About the role
- Steer, manage & deploy the global wholesale digital platform “aka B2B/ Salesforce” (catalogue, order taking, replenishment) – a key & high‑visibility project- Lead the B2B Project Team with a strong drive on:
- Transversal functional stakeholders' collaboration
- Change management with excellent communication skill
- Train the trainers
Mission:
1 – Lead global wholesale B2B digital platforms
i – Project management - B2B digital platform
- Improve clients’ or users experience of order taking, replenishment, wholesale management
- Structure and drive the project roadmap by analyzing competition and existing processes and gathering client feedback.
- Propose enhancements and continuous improvements aligning market requirements and client types (Key Accounts, Specialty Accounts…).
ii – Deployment of new regions and client scopes
- Lead platform deployment in new markets (e.g., USA) and maximizes adoption.
- Assess market and client specifics to integrate them into solution design.
iii – Project governance and reporting
- Lead monthly project committees and provides regular reporting (progress, next steps, alerts) and budget follow‑up.
2 – Order season management (RUN)
- Ensure preparation and execution of each season.
- Preparation: planning and supervising launch with transversal functional departments
- Ensuring timely availability of tools and content aligning with buying gate dates Launch & operational run: leading seasonal milestones and ensuring market execution.
- Feedback: ensuring high client satisfaction.
3 – Harmonize global wholesale order model Improve methodology on wholesale buying and replenishment with regional teams
- Lead the creation of seasonal wholesale toolkit with cross functional stakeholders in 360 approach
- Enforce global segmentation framework and work closely with Product and Buying to offer dedicated assortments accordingly
- Contribute to other wholesale related projects
Profile
Profile:
- +10 years of wholesale experience in premium fashion brands
- Experience on wholesale order platform management or digital platform is a must
- Excellent communication for change management to users and partnership with different stakeholders (customer, business, IT, products)
- Good analytical and synthesis skills Strong interest in tech + knowledge of Salesforce
- English required
Equal opportunities
At Lacoste, we are committed to making equal opportunities a reality.
Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.
We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.

