Aligning product strategy with market execution through strategic cross-category initiatives
임무
CONTEXT AND PURPOSE OF THE ROLE
This role within the Textile Product Division supports strategic cross-functional initiatives direction to ensure alignment of product strategy with Go To Market and Brand.
He/She qualifies and rationalizes cross-category product needs to optimize highlights for go-to-consumer teams, focusing on areas beyond specific product categories, such as Fashion Shows and Collaborations.
Additionally, he/she consolidates, and balances assortments based on activity plan requirements and global product strategy.
MAIN REPONSIBILITIES AND MISSION
Partner with Channel, GTM & Collection Directors to build the product go to market execution to ensure effective marketing and commercialization & maximize market success
- Participate in seasonal collection framing by centralizing and evaluating Channel product needs for C.P.O arbitration
- Lead alignment of product strategy with Channels and GTM teams to ensure cohesive decision-making
- Drive the construction of the seasonal product plan by streamlining product offerings for specific orchestration strategies including key bets & product pushes
- Aggregate textile and non-textile roadmap priorities for Activity Plan Framings, working closely with Products and GTM teams
- Standardise and pilot processes and tools to ensure seamless execution from product plan to Activity plan and implementation
- He/she will be the main point of contact for providing the right information to the right audience at the right time
- Contribute to the creation of consistent messaging for markets during DTA
- Lead and coordinate cross-category asset needs for DTA
- Support Channel and GTM teams in delivering consistent and aligned content to markets across categories during DTA
Drive the definition and the deployment of regional needs & customization offers :
- Regional offer needs (ex: Ramadan offer) : Consolidate specific requirements, coordinate with product teams to develop tailored offers, and collaborate with GTM and local teams to ensure a cohesive and consistent product go-to-market strategy
- Support cross functional support on key commercial moment to continue to elevate the consistency & relevancy of the offer across cross-product categories
프로필
MAIN SKILLS, COMPETENCIES, KNOWLEDGE REQUIRED
- 5-10 years in relevant roles such as product marketing, go-to-market strategy, or cross-functional coordination within the fashion, retail, or consumer goods industries
- Strategic Thinking & Market Insight: Ability to align product & go-to-market strategies with broader business objectives, leveraging a deep understanding of market dynamics, regional differences, and consumer behaviour for optimal market success and commercialization
- Cross-Functional Collaboration: Strong interpersonal and communication skills to coordinate and align diverse teams
- Project Management: Proficiency in managing complex, multi-stakeholder projects ensuring timely and effective execution
- Resilience and Flexibility: Ability to manage dynamic priorities and maintain effectiveness in a fast-paced and competitive environment
- Fluency in English is mandatoryl as all documentation and meetings will be in English
- Good knowledge of Office tools (Excel, PowerPoint)