CONTEXT AND PURPOSE OF THE ROLE

This role within the Textile Product Division supports strategic cross-functional initiatives direction to ensure alignment of product strategy with Go To Market and Brand.

He/She qualifies and rationalizes cross-category product needs to optimize highlights for go-to-consumer teams, focusing on areas beyond specific product categories, such as Fashion Shows and Collaborations.

Additionally, he/she consolidates, and balances assortments based on activity plan requirements and global product strategy. 

MAIN REPONSIBILITIES AND MISSION

Partner with Channel, GTM & Collection Directors to build the product go to market execution to ensure effective marketing and commercialization & maximize market success

• Participate in seasonal collection framing by centralizing and evaluating Channel product needs for C.P.O arbitration

• Lead alignment of product strategy with Channels and GTM teams to ensure cohesive decision-making

• Drive the construction of the seasonal product plan by streamlining product offerings for specific orchestration strategies including key bets & product pushes

• Aggregate textile and non-textile roadmap priorities for Activity Plan Framings, working closely with Products and GTM teams

• Standardise and pilot processes and tools to ensure seamless execution from product plan to Activity plan and implementation

• He/she will be the main point of contact for providing the right information to the right audience at the right time

• Contribute to the creation of consistent messaging for markets during DTA

• Lead and coordinate cross-category asset needs for DTA

• Support Channel and GTM teams in delivering consistent and aligned content to markets across categories during DTA

Drive the definition and the deployment of regional needs & customization offers :

• Regional offer needs (ex: Ramadan offer) :  Consolidate specific requirements, coordinate with product teams to develop tailored offers, and collaborate with GTM and local teams to ensure a cohesive and consistent product go-to-market strategy

• Support cross functional support on key commercial moment to continue to elevate the consistency & relevancy of the offer across cross-product categories

MAIN SKILLS, COMPETENCIES, KNOWLEDGE REQUIRED

• 5-10 years in relevant roles such as product marketing, go-to-market strategy, or cross-functional coordination within the fashion, retail, or consumer goods industries

• Strategic Thinking & Market Insight: Ability to align product & go-to-market strategies with broader business objectives, leveraging a deep understanding of market dynamics, regional differences, and consumer behaviour for optimal market success and commercialization

• Cross-Functional Collaboration: Strong interpersonal and communication skills to coordinate and align diverse teams

• Project Management: Proficiency in managing complex, multi-stakeholder projects ensuring timely and effective execution

• Resilience and Flexibility: Ability to manage dynamic priorities and maintain effectiveness in a fast-paced and competitive environment

• Fluency in English is mandatoryl as all documentation and meetings will be in English

• Good knowledge of Office tools (Excel, PowerPoint)

Chez Lacoste, nous nous engageons à faire de l'égalité des chances une réalité. Héritée de notre vision unique du fashion-sport, l'égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents. Nous nous engageons à favoriser un environnement inclusif où l'élégance va au-delà du style et où chacun/e d'entre nous a la possibilité de réaliser son plein potentiel.