職務
Role Overview
Part of the Brand Elevation team within the Image, Identity & Collaborations department, and reporting to the Brand Elevation Director, the Brand Elevation Manager plays a key role in delivering strategic brand initiatives and best-in-class executions. Working across Creative, Marketing, Product and Communications, the role helps shape the brand's narratives, elevate its desirability and ensure consistency across all touchpoints.
Key Responsibilities
Brand Strategy
- Partner with creative and copywriting teams to develop seasonal narratives, campaign concepts and brand storytelling.
- Turn category business briefs and objectives into clear brand and creative briefs for internal creative teams and external agency partners.
- Ensure consistency of brand positioning, messaging and creative expression across all initiatives.
Project Management
- Lead cross-functional brand projects from brief to delivery.
- Manage stakeholders, timelines, budgets and deliverables.
- Drive alignment across teams while anticipating risks and ensuring high-quality execution.
Production
- Understand production workflows and constraints to effectively partner with production teams and ensure the timely delivery of campaign assets.
- Ensure assets meet creative and operational requirements for all channels and markets.
Cultural Intelligence
- Stay ahead of cultural shifts, consumer behaviours and emerging creative trends.
- Demonstrate a strong understanding of today's media ecosystem, including paid, owned, earned and social channels and how creative ideas translate across each touchpoint.
- Be highly social media savvy, with a sharp eye for evolving platforms, formats, creators and digital conversations to help keep the brand culturally relevant
Typical Projects
- Seasonal narratives and brand platforms.
- Fashion show activations and contents
- Global brand campaigns
- Internal strategic presentations
プロフィール
- Strategic thinking with a strong brand and creative sensibility.
- Excellent project management and organizational skills.
- Ability to simplify complex projects and drive clarity
- Excellent communication and presentation skills
- Curious, collaborative and culturally connected.
- Strong ability to prioritize and deliver on time.
- Management (include one direct report – intern)
Experience
- Experience in brand management / strategy, within a fashion, luxury or lifestyle environment in either agency or client-side.
- Solid understanding of creative production and campaign development.
- Worked with cross-functional teams and management of external partners.
- Experience in digital is a +