ALTERNANCE - SOCIAL MEDIA ASSISTANT (F/H)

  • 徒弟契約, 12-24 ヶ月
  • パートタイム
  • 経験2年未満
  • 修士号、政治学院、大学付設職業教育機関、バカロレア+4年
  • Marketing & Communication

REPORTING RELATIONSHIP


職務

Missions : 

  • Performance analysis & reporting: Track and analyze social media performance metrics to assess the effectiveness of content and campaigns, leveraging insights to refine strategies and improve engagement. Generate regular reports on social media performance, providing actionable insights and recommendations to the
Social Media Manager for strategic adjustments. 
  • Responsible for logistics: In the context of social media projects, manage and track shipments coordinated with our partner agency to influencers, as well as any transportation related to campaign activations. Serve as the key point of contact with local stores and, when necessary, across different markets.
  • Social Media Strategy implementation : Support the Social Media Manager in daily operations and key campaigns and assist in the development and execution of multi-platform social media strategies that align with our French fashion-sport brand's objectives, enhancing visibility and engagement with our target audience. 
  • Social Media Department visibility : Initiate and manage social media newsletter campaigns to enhance the department’s internal visibility and contribute to the team’s success through the latest activations.
  • Content creation and curation: Collaborate with partners and influencers to produce and curate visually appealing and brand-aligned content for platforms such as Instagram, Facebook, TikTok and X, showcasing our products and brand narrative.
  • Cross-functional collaboration: Work closely with marketing, PR, and sales teams to synchronize social media efforts with broader marketing campaigns, ensuring cohesive brand messaging.
  • Trend Monitoring: Keep abreast of the latest social media trends, tools, and best practices, incorporating innovative ideas into our social media presence to maintain relevance and captivate our audience. 
  • Brand Compliance: Ensure all social media content and interactions adhere to brand guidelines and values, maintaining the French-fashion sport essence of our brand identity.


プロフィール

Profil : 

  • A passion for digital communication and marketing.
  • Basic knowledge of web analytics.
  • Proficient in Excel and PowerPoint.
  • Exceptional writing and oral communication skills.
  • Organizational skills for project management.
  • Professional proficiency in English.
  • Experience with video editing software for social media content.


スキル

Collaboratif
Project
Analyse
Marketing

機会均等

ラコステでは、機会均等を実現することに力を注いでいます。 ファッションとスポーツというユニークなビジョンから受け継がれた機会均等は、私たちを前進させ、私たちの採用方法は、スキルに焦点を当て、あらゆるタイプの才能を受け入れることで、この方針を実現します。 私たちは、エレガンスがスタイルを超え、一人ひとりが最大の可能性を発揮するチャンスを与えられるような、多様で包括的な環境を育むことを約束します。