LACOSTE Corporate

CRM & Loyalty One-to-One Project Manager (M/F)

CRM & Loyalty One-to-One Project Manager (M/F)

  • 無期限契約
  • フルタイム
  • 少なくとも5年の経験
  • 修士号、政治学院、大学付設職業教育機関、バカロレア＋4年
  • Marketing & Communication

職務

Context: 


Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys. 

The Client Loyalty & Experience Team works transversally with following teams:

  • Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc)
  • Local business teams in 20+ markets (Marketing / CRM / Digital / Retail)
  • IT & Product teams (CRM IT, Retail IT, Digital Product teams) 

Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty One-to-One Project Manager.   

Overall mission:

As the CRM & Loyalty One-to-One Project Manager, you are responsible for the one-to-one relationship tools between Lacoste & its members, by delivering efficient tools as well as driving the change internally.  

Projects:

  • Customer Voice: live tool, collecting customers’ feedback after an experience with the brand & enabling our field teams to re-engage with ambassadors / detractors
  • Clienteling: new tool to be designed & launched in 2026 in first markets with follow-up roll out plan for 2027 

Responsibilities across both projects:

  • Lead & coordinate the production of project deliverables: business requirements’ documentation / customer use cases / functional specifications / test plans / training materials
  • Structure, monitor & participate in the operational implementation of projects with different teams & markets
  • Participate in the testing phase & track bugs
  • Monitor KPIs related to the usage & impact of the tools
  • Proactively share ideas to enhance our loyalty program, based on client data & feedback
  • Promote the tools internally
  • Coordinate with internal teams involved in projects (non-hierarchical management)

プロフィール

Profile: minimum of 5 years’ experience

Expertise:

  • Client Marketing, Clienteling or Loyalty in Retail
  • Project management experience across multiple projects & touchpoints
  • Working for tools designed for store teams
  • Experience working in a store is a plus

スキル

- Ease translating business needs into functional specifications for technical teams
- Multi-project oriented, rigorous & organized
- Strong relational skills to work with different teams & markets globally
- Fluent in English – mandatory.
- Client-centric

機会均等

ラコステでは、機会均等を実現することに力を注いでいます。 ファッションとスポーツというユニークなビジョンから受け継がれた機会均等は、私たちを前進させ、私たちの採用方法は、スキルに焦点を当て、あらゆるタイプの才能を受け入れることで、この方針を実現します。 私たちは、エレガンスがスタイルを超え、一人ひとりが最大の可能性を発揮するチャンスを与えられるような、多様で包括的な環境を育むことを約束します。