職務
Context
Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys.
The Client Loyalty & Experience Team works transversally with following teams:
- Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc)
- Local business teams in 20+ markets (Marketing / CRM / Digital / Retail)
- IT & Product teams (CRM IT, Retail IT, Digital Product teams)
Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Excellence Project Manager.
Overall mission:
As the CRM & Loyalty Excellence Project Manager, you will work to ensure the quality of the member customer journeys of our loyalty program, ensuring a seamless experience for our members.
Projects:
- CRM offer implementation across markets (animation offers, loyalty reward catalogue update etc)
- Roadmap of enhancements & bug-fixing for our loyalty journeys across all touchpoints (cashdesk, loyalty engine, e-commerce, customer service, data, etc)
- Testing of loyalty enhancements & development of training materials for HQ & field teams
Responsibilities:
- CRM offer set-up & testing
- Proactively identify & prioritize enhancement needs
- Lead & coordinate the production of project deliverables: business requirements’ documentation / customer use cases / functional specifications / test plans / training materials
- Structure, monitor & participate in the operational implementation of projects with different teams & markets
- Participate in the testing phase & track bugs
- Coordinate with internal teams involved in projects (non-hierarchical management)
プロフィール
Profile: minimum of 3 years’ experience
Expertise:
- Client Marketing, CRM or Loyalty in Retail
- Working closely with technical / product teams
- Offer set-up, testing NRT & UAT
- Business knowledge of SFCC, Cegid & Marigold is appreciated
- Project management, across multiple projects & touchpoints
- Experience working in a store is a plus
スキル
- Client-centric
- Ease translating business needs into functional specifications for technical teams
- Multi-project oriented, rigorous & organized
- Strong relational skills to work with different teams & markets globally
- Fluent in English – mandatory.
機会均等
ラコステでは、機会均等を実現することに力を注いでいます。
ファッションとスポーツというユニークなビジョンから受け継がれた機会均等は、私たちを前進させ、私たちの採用方法は、スキルに焦点を当て、あらゆるタイプの才能を受け入れることで、この方針を実現します。
私たちは、エレガンスがスタイルを超え、一人ひとりが最大の可能性を発揮するチャンスを与えられるような、多様で包括的な環境を育むことを約束します。