Retail Manager

  • Permanent Contract
  • Full-time
  • At least 10 years of experience (Professional)
  • Bachelor degree
  • Retail

About the role

At Lacoste, we are seeking a strategic and results-oriented Retail Manager to lead our business unit in Argentina. In this role, you will oversee our diverse retail ecosystem, encompassing both our concepts stores and our value-channel outlets.

The Role

As Retail Manager, you will manage the entire retail business unit, ensuring that the brand translates into commercial success and an exceptional customer experience.

 

Key Responsibilities

Strategic Leadership: Develop and implement short, medium, and long-term commercial strategies for our Boutiques and Outlet channels.

Sales Performance: Set annual and monthly sales targets for each location. Monitor performance closely and propose commercial initiatives to ensure goals are met.

Expansion & Optimization: Design strategic plans for potential new locations or relocations based on commercial and financial needs.

Inventory & Product Management: Perform frequent analysis of sales and stock by product line.

Execute seasonal buying and distribution according to company timelines.

Actively participate in selecting products for end-of-season sale strategy.

Marketing Collaboration: Partner with the Marketing team to align the annual plan with the fashion calendar, collection launches, and local events.

Market Intelligence: Monitor market trends and competitor pricing to prevent category deviations and maintain our competitive edge.

Financial Oversight: Manage the total budget for the retail area and specific business units.

Analyze P&L (Profit and Loss) statements, managing costs, expenses, and staffing levels for each store.

Pivot and implement alternative action plans when necessary to hit KPIs.

Profile

Requirements & Profile:

Experienced: Proven track record in Retail Management, preferably within the premium fashion or sports industry.

Analytical & Financial Savvy: Strong ability to interpret data, manage budgets, and optimize P&L.

Strategic Thinker: You don't just manage the day-to-day; you look ahead to anticipate market shifts.

Collaborative: You excel at working across departments (Marketing, Finance, Supply Chain).

Brand Ambassador: You appreciate the nuances of a French brand and can uphold our high standards of excellence.

 

Bachelor’s degree in marketing, Business Administration, or related field. A Master’s degree is a plus. 

Minimum 7 years of experience in the role, preferably in Retail/Fashion.

Experience in a multinational environment and managing multi-country operations is highly valued. 

Strong understanding of the South American market.

Excellent project management and communication skills. Analytical mindset with a creative approach to problem-solving.

Fluent in English and Spanish.

 

We Offer

The opportunity to lead a prestigious French brand in a growing market.

A dynamic, international work environment.

Hybrid Work Model.

Corporate Benefits (Corporate Healthcare Plan, Lunch, Work & Life Balance Initiatives, Savings Programs, Wellness Programs, among others)

Excellent Work Environment and Professional Development Opportunities.

 

 

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.