Summary:

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.

An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples (http://mf-brands.com/).

Job Description

We are seeking a highly organized and detail-oriented Digital Coordinator to join our North America Digital team. This hybrid role supports both digital marketing (Email, SMS, App, CRM) and digital merchandising (product go live, catalog management, site QA), ensuring a seamless and compelling customer experience across our ecommerce channels in the US and Canada.

This is an excellent opportunity for someone early in their digital career who wants hands-on exposure to multiple functions—marketing, merchandising, analytics, and site operations. You’ll collaborate closely with cross functional partners to launch products on time, execute marketing campaigns, and support seasonal business objectives.

Key Responsibilities

Digital Merchandising

• Manage end-to-end product go-live using Salesforce Commerce Cloud, ERP, and PIM systems, including product copy, imagery, categorization, and attribution.
• Track and communicate weekly go live status to ensure timely launches across US and Canada.
• Conduct daily site QA to validate product accuracy, attribution, navigation, and sort/filter functionality.
• Maintain and curate product categories, support onsite storytelling, and identify opportunities based on seasonal assortments and competitive insights.
• Conduct weekly competitive analysis for digital merchandising trends and opportunities.

 

CRM Marketing

• Assist with building, scheduling, and deploying email, SMS and app campaigns, including promotional and automated messages.
• Coordinate with creative teams to ensure content aligns with brand guidelines and campaign goals.
• Provide product links and merchandising support for email, SMS and app campaigns.

 

Reporting & Analytics

• Track and report on email, SMS, and app performance (CTR, conversions, etc.).
• Support product and merchandising reporting as needed.

Requirements/Qualifications

• 1–2 years of experience in ecommerce, digital marketing, merchandising, or a related field; fashion industry experience is a plus.

Technical Skills

• Experience with ecommerce platforms (Salesforce Commerce Cloud, Shopify), ERP, and PIM systems (training provided)
• Proficiency in Microsoft Excel (VLOOKUPs, pivot tables) is a plus.
• Familiarity with email/SMS platforms (training provided).
• Basic understanding of analytics tools such as Google Analytics or Looker.

Soft Skills

• Strong attention to detail and exceptional organizational skills.
• Clear written and verbal communication.
• Ability to thrive in a fast-paced, collaborative environment.
• Strong problem-solving skills and a proactive, curious mindset.
• Comfort working with data and learning new systems.

Core Values and Traits:

Play as One Team:

• Showing respect towards everyone
• Commitment for the team’s work and decisions

Play with Elegance:

• Striving for excellence
• Treating others with fair play and humility

Play by Daring:

• Having the courage to speak up, experiment and take initiative
• To explore new opportunities

Play with Tenacity:

• Constantly seek continuous improvement
• Learning from our failures

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* This job description is not intended to be exhaustive.  They can be changed orally or in writing at any time by the discretion of management.  We as Lacoste associates must always ensure that all functions of our position are represented with our core values being: Accountable, Collaborative, Caring and Audacious.  

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