Summary

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.

An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples (http://mf-brands.com/).

About the Role

We are seeking a highly organized and detail-oriented Ecommerce Coordinator to join the Lacoste Digital team. This individual will support the end-to-end execution of product go-live and digital merchandising processes, ensuring that new products are launched accurately and on time across our e-commerce channels in the US and Canada. The Ecommerce Coordinator will also play a key role in supporting marketing efforts, product reporting, and overall site quality assurance. This role will work cross-functionally to deliver a seamless and compelling online customer experience that supports seasonal product strategies and business objectives.

Key Responsibilities

• Product Go-Live: Manage end-to-end product catalog setup utilizing Salesforce Commerce Cloud, ERP, and Product Information Management (PIM) systems, including product copy, imagery, categorization, and sorting attribution.
• Reporting: Track and communicate go-live status weekly, ensuring timely product launches in coordination with cross-functional teams.
• Site Quality Assurance: Conduct daily comprehensive audits to ensure accuracy of onsite copy, product attribution, navigation, and sort and filter options.
• Merchandising: Oversee catalog maintenance, category curation, and on-site storytelling. Identify storytelling opportunities based on the seasonal assortment and competitive landscape. Assist the E-Commerce Manager in conducting regular A/B tests to optimize conversion and customer experience.
• Digital Marketing: Provide product and linking needs for email and SMS marketing campaigns under the guidance of the E-commerce Manager, updating as needed based on business needs.
• Competitive Analysis: Conduct weekly competitive analysis for digital merchandising.

Qualifications

Experience

• 1–2 years of experience in e–commerce, visual merchandising, or marketing, ideally within the fashion industry.

Technical Skills:

• Experience with e-commerce platforms (e.g., Salesforce Commerce Cloud, Shopify), ERP, and PIM systems a plus
• Proficiency in Microsoft Excel (VLOOKUPs, pivot tables)
• Strong analytical skills and experience using tools like Google Analytics or Looker a plus

Soft Skills:

• Thrives in a fast-paced, collaborative environment
• Strong written and verbal communication skills
• Excellent organization, problem solving, and attention to detail

Core Values

Play as One Team:

• Showing respect towards everyone
• Commitment for the team’s work and decisions

Play with Elegance:

• Striving for excellence
• Treating others with fair play and humility

Play by Daring:

• Having the courage to speak up, experiment and take initiative
• To explore new opportunities 

Play with Tenacity:

Constantly seek continuous improvement

Learning from our failures

 

At Lacoste, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.