임무
The Global Brand Digital Projects & Activations Senior Manager, will lead Lacoste’s brand expression across all direct-to-consumer digital touchpoints (Digital Flagships, Marketplaces, and Mobile App), ensuring a seamless and premium 360° brand experience aligned with Lacoste’s image and business ambitions.
This is a hybrid role combining strategic leadership and hands-on execution (approx. 75% operational, 25% management).
The position is central to building a differentiating, engaging, and consistent experience across global digital platforms.
Depending on topics, the Global Brand Digital Projects & Activations Senior Manager will work closely with:
- Marketing Teams (Brand manager, Digital Studio, Content & Editorial Voice, Social media, CRM, Membership)
- Brand teams (Brand strategy, Content Factory, Product development…)
- Business teams (Project, Product , Catalog, Emerch…)
- Digital Flagship teams in the markets (Marketing Directors & Ecom Managers)
- IT teams
- Markets: Europe, Norcam, Latam, Apac
Key Responsibilities
1. Digital Branding Leadership
Develop and drive Lacoste’s digital branding vision and user journeys across all digital touchpoints. Bridge brand and business priorities while ensuring high-impact and trend-aware experiences.
2. Activity Planning & Execution
Manage the digital marketing calendar, guarantee creative and experiential consistency, and provide tools and guidelines to local markets. Ensure timely delivery and collaboration across teams.
3. 360° Brand Activation Alignment
Ensure cohesive customer journeys and brand storytelling across platforms. Act as a brand guardian, especially in the mobile app, to align activations with Lacoste’s values and campaigns.
4. Project & Feature Prioritization
Align feature development with brand needs. Collaborate on UX evolution and propose innovative functionalities to enhance digital storytelling and differentiate the brand.
5. Performance & Optimization
Monitor KPIs, analyze campaign impact, and generate strategic insights for improvement. Benchmark digital brand performance to stay competitive.
6. Team Management
Lead a team of two managers (Digital Branding Project Manager & Global Mobile App Manager) and two interns, fostering performance, alignment, and development.
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Education & Experience
- Master’s degree in marketing, digital, business, or related fields.
- 6–8 years of experience in digital branding, D2C content execution, or e-commerce marketing.
- Solid background in 360° digital project management, with global scope and multi-stakeholder environments.
- Proven ability to lead teams and cross-functional collaboration.
- Experience in fashion, lifestyle, beauty or retail industries is a strong plus.
- Familiarity with Salesforce Commerce Cloud is appreciated.
Skills
- Strong understanding of e-commerce platforms, brand storytelling and UX best practices.
- Data-driven and results-oriented, with a strong sense of visual identity and brand standards.
- Excellent project management, organization, and problem-solving skills.
- Fluent in English (spoken and written)
- Advanced command of project monitoring tools and data dashboards.
Mindset & Soft Skills
- Brand-driven and business-aware.
- Curious, creative, forward-thinking.
- Collaborative, structured, and reliable.
- Comfortable in a fast-paced, matrixed, international environment.
- Leadership by influence, with a strong team spirit and sense of ownership.