Mission
Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys.
The Client Loyalty & Experience Team works transversally with following teams:
- Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc)
- Local business teams in 20+ markets (Marketing / CRM / Digital / Retail)
- IT & Product teams (CRM IT, Retail IT, Digital Product teams)
Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Exclusivities Project Manager.
Overall mission:
As the CRM & Loyalty Exclusivities Project Manager, you are responsible for the annual roadmap of our member benefits & experiences, in order to engage & animate our community of loyal customers.
Defining Membership exclusivities:
- Lay out the annual calendar of member experiences aligned with Lacoste’s activity plan
- Recommend new approaches for member exclusivities to keep bringing new news to our members in line with Lacoste’s strategic priorities
Implementing each new member exclusivity:
- Brief Lacoste teams & external suppliers on requirements & manage feedback loops
- Brief & develop a 360° communication toolkit
- Coordinate & animate different markets ahead of each launch: EU, Asia, US & Canada, LatAm
- Identify evolution needs for touchpoints (Lacoste website, member experience platform, etc)
Performance monitoring for each season:
- Track performance KPIs (business & engagement)
- Propose improvements & new member benefits
Profil
Profile: minimum of 5 years’ experience
Expertise:
- Required experience in Customer or Product Marketing
- Strong analytical mindset