Summary:

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.

An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples (http://mf-brands.com/).

Job Description

The role of the Regional Visual Merchandising Manager, West Coast  is to execution of the monthly global guidelines, training, seasonal floor mapping, Yoobic missions and VM communication for the West Coast Markets. The Regional VM Manager needs to ensure consistency and premium standards that are representative of the brand image in all channels of distributions. Territory will include Lacoste Boutiques, Outlet, Wholesale Accounts, Specialty Channels.

 

Lacoste aims to provide excellent sales support to all our retail partners. We are seeking a seasoned visual sales expert with a proven track record of success through managing multiple tactics and rollouts to represent our brand. The successful candidate will have previous experience with a premium lifestyle/fashion brand, strong communication skills and a passion for the industry.

Essential Job Responsibilities:

BOUTIQUES / OUTLETS:

• Execute the seasonal Visual Merchandising strategy for the West Coast Lacoste Boutiques and Outlets.
• Ensure that all Global HQ visual principals are adhered to and in compliance with the HQ/ US direction. 
• Partner and collaborate with cross-functional teams to support the overall business and driving sales.
• Proactively identify in-store merchandising issues for each store and work with the SR. Manager of Visual Merchandising, store staff and District Manager on suggesting solutions.
• Communicate regularly with store management and the visual merchandising team regarding merchandising initiatives, display standards and installations.
• Submit weekly store visit recaps and audits to the SR. Manager of Visual Merchandising, District Manager, and the respective store.
• Oversee regional store openings and train new staff members on the Lacoste VM Standards; continually train all new associates within the region as needed.
• Assist in the set-up of the spring and fall sales meeting.
• Manage and coordinate store visits with Market leaders within the region.
• Perform all other duties as assigned and required within the region.
• Able to travel and provide in-store support five days a week.

WHOLESALE / SPECIALTY:

• Execute the seasonal Visual Merchandising strategy for the Wholesale and Specialty shops in the region.
• Partner and collaborate with cross-functional teams to support the overall business and driving sales within Wholesale locations.
• Maintain the Lacoste visual merchandising standards within the region.
• Communicate and deliver all brand appropriate material to wholesale associates, (i.e. seasonal packets on product knowledge).
• Ensure the sales staff has accurate knowledge of the up-to-date company display standards and merchandising strategies.
• Frequently communicate with Account Executives on wholesale recaps and any pertinent information per account.
• Plan and execute product knowledge seminars for large groups within wholesale locations.
• Manage regional store openings and train new staff members on the Lacoste VM Standards.
• Partner with Regional Sales Reps on the seasonal showroom and manage the installation.
• Assist with regional Wholesale Pop- ups or events.

Requirements/Qualifications:

• Must have 3-5 years’ experience in Visual Merchandising.
• Must have strong attention to detail, as well as meticulous organizational and multitasking skills.
• Must have proven ability to work with a cross-functional team.
• Ability to stay flexible to changes in schedule with little advance notice.
• Able to travel 50% within the defined region, as well as support outside the region when needed.
• Proficient in Microsoft Outlook, Word and Excel.
• Must have strong communication skills including face-to-face meetings, email, phone, and writing.
• Strong interpersonal and collaborative skills with ability to work cross functionally between departments, external providers and remote teams.

Core Values and Traits:

Play as One Team:

• Showing respect towards everyone
• Commitment for the team’s work and decisions

Play with Elegance:

• Striving for excellence
• Treating others with fair play and humility

Play by Daring:

• Having the courage to speak up, experiment and take initiative
• To explore new opportunities

Play with Tenacity:

• Constantly seek continuous improvement
• Learning from our failures

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* This job description is not intended to be exhaustive.  They can be changed orally or in writing at any time by the discretion of management.  We as Lacoste associates must always ensure that all functions of our position are represented with our core values being: Accountable, Collaborative, Caring and Audacious.  

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