Labor
Summary:
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.
An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples (http://mf-brands.com/).
About the Role
We are looking for a motivated and detail-oriented Digital Marketing Coordinator to join our Digital team. In this role, you will support both email/SMS and paid media marketing efforts, helping to execute campaigns that engage customers, drive traffic, and support sales growth.
This is a great opportunity for someone early in their marketing career who is interested in learning across multiple digital channels. You will work closely with cross-functional teams—including Marketing, Creative, Site, and Analytics—to help launch campaigns on time and continuously improve performance.
Key Responsibilities
Email & SMS Marketing
- Assist with building, scheduling, and deploying email and SMS campaigns, including promotions and automated messages.
- Coordinate with design and copy teams to ensure content aligns with brand guidelines and campaign goals.
- Help track and report on campaign performance (open rates, click-through rates, conversions, etc.).
- Support A/B testing of subject lines, messaging, creative, and send times to improve results.
- Conduct basic competitive research to stay up to date on email and SMS trends.
Paid Media Marketing
- Support the execution of paid media campaigns across channels such as social and search.
- Assist with creative briefing and coordination to ensure ads meet platform best practices.
- Help monitor campaign performance and contribute to optimization efforts.
- Support tracking setup and ensure campaign data is organized and accurate.
- Contribute to paid marketing initiatives focused on driving traffic, conversions, and app growth.
Perfil
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 0–2 years of experience or relevant internships in digital marketing, e-commerce, or a marketing agency setting.
Skills & Tools
- Strong interest in email, SMS, and paid media marketing.
- Familiarity with email platforms, SMS tools, or digital ad platforms is a plus (training provided).
- Basic understanding of analytics and reporting tools (e.g., Google Analytics).
- Comfortable working with data and learning new systems.
Soft Skills
Strong attention to detail and organizational skills.
Clear written and verbal communication.
Ability to manage multiple tasks in a fast-paced environment.
Eagerness to learn, test, and grow within digital marketing.
Core Values and Traits:
Play as One Team:
- Showing respect towards everyone
- Commitment for the team’s work and decisions
Play with Elegance:
- Striving for excellence
- Treating others with fair play and humility
Play by Daring:
- Having the courage to speak up, experiment and take initiative
- To explore new opportunities
Play with Tenacity:
- Constantly seek continuous improvement
- Learning from our failures
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* This job description is not intended to be exhaustive. They can be changed orally or in writing at any time by the discretion of management. We as Lacoste associates must always ensure that all functions of our position are represented with our core values being: Accountable, Collaborative, Caring and Audacious.
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