About the role
Summary:
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign. An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments. Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre.
Lacoste is seeking an analytical, organized, and creative individual to join the Ecommerce team. This highly collaborative role will sit at the intersection of many local and global teams. This position is responsible for planning and executing content initiatives to deliver an enhanced user experience. We are looking for an energized candidate who has a strong passion for retail and enjoys working collaboratively. This role will manage the day-to-day execution of site and App content updates, digital marketing content and stories as well as copy across all digital touchpoints, driving a premium customer experience, optimizing for product performance and topline sales.
Essential Job Responsibilities:
- Partner with the Digital team to develop and execute content strategies across all digital channels, with the customer experience at the forefront.
- Own and manage the digital content calendar, ensuring cohesive storytelling across site, email, SMS, app, and paid media.
- Collaborate cross-functionally with Buying, Planning, and Marketing teams to identify and position key stories, product priorities, and activations throughout the season.
- Analyze content performance and customer engagement, translating insights into actionable recommendations to optimize content and the digital experience.
- Leverage channel-specific best practices to provide strategic copy and content recommendations.
- Monitor the competitive landscape and emerging content trends to identify opportunities and inform strategy.
- Develop weekly, monthly, and quarterly reporting across key content KPIs, highlighting performance, insights, and optimization opportunities.
- Maintain strong working knowledge of Salesforce Commerce Cloud (SFCC), including content management and site merchandising capabilities.
- Oversee site and app homepages, landing pages, and the broader digital experience calendar, including asset briefing, content implementation, and updates.
- Partner with Marketing to align site merchandising and storytelling with brand campaigns and email initiatives.
- Own and maintain copy across product naming and descriptions, site, email, SMS, and app, ensuring consistency in brand voice and messaging.
- Provide clear, actionable feedback to local and global partners based on content performance, customer engagement, and business priorities.
Profile
Requirements/Qualifications:
- 2+ years' experience in Online Merchandising or Ecommerce Operations
- Business knowledge of online merchandising and content concepts
- Working knowledge of web analytics tools such as Google Analytics, Adobe, etc.
- Knowledge of and passion for product and content
- Strong MS Office experience, particularly within Excel a must
- Ability to quickly adapt in a fast-paced, flexible working environment
- Detail oriented and highly organized time management skills
- Excellent verbal and written communication skills
- Experience with Salesforce Demandware a plus
Core Values and Traits:
Play as One Team:
- Showing respect towards everyone
- Commitment for the team’s work and decisions
Play with Elegance:
- Striving for excellence
- Treating others with fair play and humility
Play by Daring:
- Having the courage to speak up, experiment and take initiative
- To explore new opportunities
Play with Tenacity:
- Constantly seek continuous improvement
- Learning from our failures
At Lacoste, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.
Equal Opportunity Employer:
At Lacoste, we’re committed to providing equal opportunities (EEO) to all employees and applicants for employment regardless of their race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression, national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, and/or any other characteristic protected by applicable federal, state, and local laws.
AUTHORIZATION FOR WORKING IN THE US REQUIRED