About the role
At Lacoste we are proud of our heritage, and driven by passion, team spirit, and sense of belonging, we are constantly on the move to build the future. We are excited to invite you to undertake and leave their mark in our fastmoving environment.
Role Overview:
As a CRM Manager, you will be a vital contributor to our continued success and advancement. Your expertise and passion will play a key role in shaping the future of our Marketing Department and driving it to new heights.
What will you do?
CRM Database Management & Customer Insights
Manage and continuously develop the CRM database, analyze and segment customer data (including VIP customers), and define actions to drive customer retention and revenue growth.
CRM Campaign Strategy & Multichannel Execution
Plan, create, and execute targeted CRM campaigns across channels (email, newsletters, etc.), adapting global strategies locally in collaboration with Global HQ.
Omnichannel Communication & Stakeholder Collaboration
Work closely with E-Commerce, Marketing, Retail, Wholesale, and stores to deliver 360° customer campaigns and ensure consistent, effective customer communication.
Performance Tracking, Reporting & Optimization
Monitor CRM KPIs, track campaign performance, conduct internal and external benchmarking, and drive continuous improvements to maximize CRM effectiveness.
Loyalty Program Management
Lead the implementation and ongoing management of the loyalty program, including coordination with HQ, handling benefits and premium services, managing logistics, and serving as the main point of contact for all stakeholders.
What do we offer?
HEALTH & WELLNESS
Life insurance.
Organic fruit every Monday.
Tea and coffee in the office.
Parking.
WORK-LIFE BALANCE
Flexible Remuneration Regime in childcare, transportation and food.
We offer flexible working hours and the option to work remotely 2 days a week.
SELF DEVELOPMENT
Team building events.
Access to training content.
Own library, with very diverse contents.
Opportunity to participate in our Scholarship Program.
Volunteer Programs
We look forward to having you on our team and achieving great things together! Should you have any questions or need further information, don't hesitate to reach out.
Profile
Beyond skills, we are looking for passionate personalities who embody the company's values:
- Play as One team: We include everyone and show respect towards everyone. We play collective and are committed to team’s work.
- Play with Elegance: We treat others with fair play and humility and show the example. We also are sincere and foster the feedback culture.
- Play by Daring: We have the courage to speak up, experiment and take initiatives to explore new opportunities
- Play with Tenacity: We persevere, we find alternative solutions and constantly seek continuous improvement, learning from our failures.