Missions : 

Strategy Definition & Leadership

• Consolidate and drive the overall mobile app strategy, in alignment with the company’s business objectives
• Propose a coherent product vision that integrates business, brand, and technological challenges, in close collaboration with Tech and Brand teams

Product Vision & Roadmap

• Lead the entire mobile app customer journey
• Build, consolidate, and prioritize the product roadmap, closely aligned with digital strategy OKRs
• Define and prioritize high-impact features focused on user value and business performance

Product Quality & Performance

• Track and analyze key performance indicators (MAU, conversion rate, downloads, etc.)
• Monitor customer satisfaction throughout the journey, from order placement to delivery
• Identify and drive continuous improvement initiatives through a structured 
• Discovery approach in collaboration with UX and Data teams

Product Evangelization & Internal Alignment

• Ensure internal product marketing: communicate the roadmap, priorities, and progress to stakeholders and regional teams
• Promote features and product launches across the organization
• Regularly communicate results, impact, and value delivered by the produc
• tPrioritize and arbitrate incoming requests in line with the overall product vision; propose alternatives and convince stakeholders to align on a shared vision

User Experience & Data

• Act as the guardian of a consistent, innovative, and premium omnichannel digital experience, aligned with the product vision
• Analyze user journeys using analytics tools (Google Analytics, Contentsquare) and customer feedback (Voice of the Customer, app store ratings)
• Prioritize product evolutions in collaboration with UX, Data, and Build teams

Mobile Ecosystem

• Manage the mobile ecosystem by establishing and leading partnerships with vendors and service providers
• Contribute to the development, maintenance, and overall performance of the applications
• Go-to-Market & International Rollout
• Coordinate app launches with stakeholders and regional teams
• Define and execute go-to-market strategies aimed at increasing downloads and active user engagement

Market Intelligence & Innovation

• Conduct continuous monitoring of mobile trends, AI innovations, and UX/UI best practices to ensure a differentiated and premium experience

Management:

• Manage one Product Owner: day-to-day management, product vision sharing, coaching, and mentoring

Profil : 

• 3 years and + of proven experience as a Mobile App Product Manager, ideally in an e-commerce / Fashion Retail environment
• Strong customer focus, business-value oriented product mindset, and a passion for innovation, ideally in the Fashion Retail industry
• Strong mastery of Agile practices at scale: roadmap management, quarter planning, agile ceremonies, release communication
• Solid skills in data analysis and KPI tracking
• Fluent English required in an international environment

Bei Lacoste setzen wir uns dafür ein, Chancengleichheit zu verwirklichen. Ausgehend von unserer einzigartigen Vision von Mode und Sport treibt uns die Chancengleichheit voran und unsere Rekrutierungsmethoden folgen diesem Commitment, indem sie sich auf Fähigkeiten konzentrieren und alle Arten von Talenten berücksichtigen. Wir verpflichten uns, ein vielfältiges und integratives Umfeld zu fördern, in dem Eleganz über Stil hinausgeht und in dem jeder von uns die Chance erhält, sein größtes Potenziel zu entfalten.