HEAD OF WE ONLINE MARKETING H/F F/H

Détail de l'offre

Informations générales

Entité de rattachement

Nous formons une communauté de talents,
déterminée à construire l'avenir.

Nos différences constituent une source d'inspiration
qui nous pousse tous à aller de l'avant.

Héritée de notre vision unique du fashion-sport,
l'égalité des chances nous fait avancer.
Chacun d'entre nous a la possibilité de révéler son plein potentiel,
en interne et à l'international.

Chez Lacoste, l'élégance va au-delà du style.
C'est une de nos valeurs fondamentales qui nous rassemble
et nous permet d'avoir un impact positif
sur l'industrie de la mode et sur la société.

Alors, prêts à inventer les icones de demain ?

CROSS CULTURES, MOVE AS ONE.  

Référence

2022-2380  

Date de parution

05/08/2022

Description du poste

Métier

Marketing & Communication

Intitulé du poste

HEAD OF WE ONLINE MARKETING H/F F/H

Contrat

CDI

Temps de travail

Temps complet

Description de la mission

Your mission is drive and operate the best digital media investments to develop turnover and brand awareness. You intervene in all WE countries of presence.

You will be reporting to the WE Digital Director and functionally to the Global Online Marketing Director.

Your missions will be the following:

 You will ensure the best digital performance media investments to help the brand reach the growth and OR targets on lacoste.com websites

-          You are responsible of the direct management of European markets through a team of Paid media experts

-          You are responsible of the global monitoring of the traffic KPIs, ROAS performance and budget allocation.

You will ensure the implementation of the best digital branding strategy

-          You are responsible of the media digital campaigns on WE and you work directly with a global Media Agency

-          You work closely with the offline media team, the Europe performance & local marketing teams

-          You are responsible of the measurement of the short-, mid- and long-term impacts of your campaigns on both Awareness KPIs and Sales.

 You will ensure the best media strategy for E-retail on Marketplace, Digital Wholesale or Hybrid partners.

-          You are responsible of the direct management of French Wholesale Accounts + WE Marketplace media thanks to a E-retail media expert as direct report

-          You are responsible of the global monitoring of the traffic KPIs, ROAS performance, sell-through and budget allocation.

-          You manage your budget allocation in a logic of performance and branding across all countries of presence

 You are the key contact for all EU digital media topics and you ensure a brand consistency & premium image across all communication channels and all countries.

 You manage a team of 3+ people and you work closely with local e-commerce, local Digital wholesale, HQ Marketing & HQ digital marketing teams on topics related to traffic acquisition.

Profil

We are looking for a 5+ years of educational background, with a minimum of 8 years of experience in digital Media, with significant experience on e-commerce or pureplayer, with an international Scope.

 You will make a winning backhand if you match these skills:

·       Past operational expertise in the 3 following channels: SEA, Affiliation, Social ads

·       Good knowledge in tech topics related to acquisition (attribution, cookie consent, DMP, Media API, data layer, TMS, pixels, product feeds…)

·       Ability to daily use Google analytics

·       Ability to conduct data analysis and find actionable insights to boost growth

·       Excellent excel skills

·       Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences

·       Test & Learn Mindset

·       Management skills to elevate the team on a day-to-day basis

 The ideal candidate will have strong communication and analytical skills, to define the right priorities and share them efficiently with the team. We favor entrepreneurial spirit as well as strong rigor to ensure a good follow-up of all topics, as well as strong presentation skills.

 

Fluent English is required as well as being at ease working in an international environment.

Localisation du poste

Lieu (Ville, Code Postal, Pays)

Paris, 75016, France

Critères candidat

Niveau d'études min. requis

4-Master ou MBA

Niveau d'expérience min. requis

6-10 ans

Langues

Anglais (3- Niveau avancé)